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Beyond Words: Connecting Emotion and Purpose in Business #shorts

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In this compelling segment, Des Ryan emphasizes the emotional aspect of one's 'why' – the driving force behind our actions, which often exists beyond the realm of words. He explains the challenge many face in articulating their core motivations due to this emotional depth. Andrew Lamb echoes this sentiment, sharing personal reflections on the struggles of expressing desires and directions without the right language. This conversation highlights the critical role of understanding and articulating one's 'why', not just for personal clarity but also for effectively communicating with others in the professional sphere. Watch the full video here: https://www.youtube.com/watch?v=E3LRGJy1GAk Read our blog post on this video here: https://www.4leafperformance.com/business-coaching-insights-the-power-of-why-in-leadership-and-communication/
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Your Business Plan Means Nothing Without This

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Most business plans flop because they start with spreadsheets, not purpose. Learn the WHY-first formula that turns a dusty doc into a living roadmap. Forget endless spreadsheets. This video shows how starting your business plan with a crystal-clear WHY turns projections into purpose, aligns teams, and magnetizes customers. Purpose fuels culture, strategy, and growth—make it your first line, not an afterthought. Follow 4 Leaf Performance on LinkedIn, Facebook, Instagram, and YouTube for weekly coaching tips: Facebook: https://www.facebook.com/4leafperformance Instagram: https://www.instagram.com/4leafperformance Twitter: https://twitter.com/4LPerformance Bluesky: https://bsky.app/profile/4leafperformance.bsky.social Threads: https://www.threads.net/@4leafperformance LinkedIn: https://www.linkedin.com/company/4leafperformance/ Blog: https://4leafperformance.com/how-to-write-a-small-business-plan/ Drop your WHY in the comments, subscribe, then grab our free weekly newsletter for exclusiv...
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