What Really Matters When Selling Your Business?


Most founders think buyers want their story. What they really want is a business that runs without you. This is the part no one warns you about before the exit. This video unpacks a tough truth: your passion and personal effort may not be what buyers are paying for. They're looking for structure, not personality. If your business depends on you, it may not sell. Learn what makes a company truly exit-ready and how to shift from founder-driven to systems-driven, so your business can run—and grow—without you in the center. Follow 4 Leaf Performance on LinkedIn, Instagram, and YouTube for more insights that drive results: Facebook: https://www.facebook.com/4leafperformance  Instagram: https://www.instagram.com/4leafperformance  Twitter: https://twitter.com/4LPerformance Bluesky: https://bsky.app/profile/4leafperformance.bsky.social Threads: https://www.threads.net/@4leafperformance  LinkedIn: https://www.linkedin.com/company/4leafperformance/  Blog: https://4leafperformance.com/buyers-buy-profits-not-passion-a-wake-up-call-for-business-exit-planning/  Would your business thrive without you? Share your thoughts in the comments. Then sign up for our newsletter to get expert guidance on building a business buyers actually want: https://link.marketmyco.com/widget/form/8OWTZWIU7ayVnoUhvCZg 

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